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Google as Your Identity Provider: Where Are We Now?

The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to...

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10 Reasons Why Public Relations is a ‘Must-do’ for SEO in 2013

Until recently SEO and PR often made uneasy bedfellows, although this has been changing as more people realize how much they have to offer each other. These are the best reasons SEO professionals...

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Inside Bing's Spell Checker

Search engines auto-correcting your spelling mistakes is almost expected nowadays. Recently Bing gave a sneak peak of what goes into making a great spell checking engine and how it makes search feel...

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Crowdfunding Campaigns and Sites are Popping Up Everywhere

Since the JOBS Act was signed into law in April 2012, crowdfunding campaigns and platforms have been growing like wildflowers. There are many choices for campaign teams but also some uncertainties with...

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The New SEO: Search Marketing Integration

The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging profession. Here’s how the integration of social, branding, PR,...

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With 3 Stellar Keynotes, SES London 2013 Is Shaping Up

The final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challenges facing the online marketing industry, 36...

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How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

Research, Comparison, and Buy represent the three basic phases of online purchase behavior. Connecting the dots between the customer’s problem and your solution promotes search engine visibility,...

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Victorious Over Google & AOL, Vringo Targets Microsoft in Search Patent Suit

The suit alleges that Microsoft infringed on two search patents owned by I/P Engine. Vringo successfully sued Google and AOL for $30 million in damages based on technology that allows search engines to...

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7 Tips on How to be Found in a Post-Search World

Users and visits are coming from a greater variety of places. Here’s how you can adapt to evolving user behavior to make sure your products, brands, and information is discoverable via interaction not...

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Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid...

How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and feedback – and how those insights could very...

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Yandex Just Passed Bing to Become 4th Largest Global Search Engine

Yandex surpassed Microsoft on the number of monthly search queries worldwide in November and December 2012, according to a recently released comScore qSearch report. Microsoft sites processed 4.477...

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Google Pays Apple About $1 Billion to Remain Default Search Engine

Thirty-one percent of Google's traffic acquisition costs will go toward remaining the default search engine on iOS devices, including the iPhone and iPad in 2014. Mozilla will also see the amount it...

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Marissa Mayer Not Happy With Yahoo-Microsoft Search Deal

The Yahoo-Microsoft search deal isn't working as planned. Speaking at the Goldman Sachs Technology and Internet Conference, Yahoo CEO Marissa Mayer said she wants to see the companies do more than...

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SES New York Keynote Speaker Says Internet is TV’s Best Friend

According to Mike Proulx, the Internet has become TV’s best friend. Proulx, the opening keynote speaker at SES New York 2013, will explain how you can reach and engage audiences by connecting TV to the...

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Beware of Red Flags When Searching for SEO or Web Dev Services

If you’re a business owner looking to hire for SEO and web dev services for rebranding or to create a cutting edge website, don’t move forward until you you’ve asked all the right questions. These tips...

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6 Social PR Secrets to a Better Website

Your website is a critical marketing component. This digital entry represents a brand’s aesthetic, culture, personality, mission, vision and business proposition. Here are six social PR secrets...

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Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester

Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win...

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Meetup Groups Converge on #SESNY to Discuss Hottest Search & Social Topics

Eight Meetup groups of marketing professionals from the New York area will be attending SES New York for a collaborative networking get-together with attendees, speakers and exhibitors. Organizers...

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Selling SEO to the C-Suite

Organic search is the indisputable leader in driving traffic that will convert. Yet it remains among of the lowest funding priorities when it comes to the website or marketing budget. Here are several...

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Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue &...

Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that...

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